The Breakthrough Rise and Prospects Analysis of Web3 Social Platform ZORA

Recently, the rapid rise of the ZORA social platform has attracted widespread attention in the crypto community. As an on-chain social network similar to Instagram, ZORA's uniqueness lies in its innovative tokenization mechanism that allows creators to profit directly from their own content.

Operation Mechanism of ZORA

The ZORA platform adopts a comprehensive tokenization strategy:

• User profile tokenized
• Each published post will be tokenized.
• Posts are linked to creator tokens
• Creator tokens and ZORA tokens form a trading pair

The platform charges a fee of 3% for each transaction, allowing creators to benefit from the transactions generated by their content. The fee distribution is as follows:

• Creator: 2%
• Trading and platform commission: 0.6%
• ZORA platform: 1.3%
• Doppler: 0.1%
• Liquidity Provider: 1%

This reward model ensures that token holders can benefit from it.

Advertising and Profit Potential

ZORA has introduced a peer-to-peer advertising marketplace that supports precise micro-targeting advertising strategies. If executed properly, this will bring significant profit potential to the platform.

Token Economic Model

The total supply of ZORA tokens is 10 billion, distributed as follows:

• Community Incentive: 20%
• Airdrop: 10%
• Liquidity: 5%
• Investors: 26.1%
• Treasury: 20%
• Team: 18.9%

Token Unlocking Plan:

• Airdrop, community incentives, and liquidity portion will be fully unlocked on April 23, 2025.
• 36 months linear unlocking after a 6-month lock-up period for the team and investors.
• After a 6-month lock-up period, the national treasury will be unlocked linearly over 48 months.

Market Performance

The ZORA token has only been around for a few months, but it has already experienced a period of stagnation followed by a strong rebound. Its price chart is quite similar to that of the Virtual project, both having undergone initial stagnation before experiencing a significant rise.

Team Background

The ZORA team members often have backgrounds at Coinbase, focusing on integrating native crypto experiences with Web2 native experiences. They have excelled in product development and innovation, introducing multiple innovative mechanisms to promote industry growth.

Outlook

Based on the powerful flywheel model of ZORA, a simple user interface, the support of the Base team, and a favorable market environment, ZORA is expected to continue to rise. With the integration with Base applications, once there is an influx of users, ZORA will be in a favorable position.

However, there is still uncertainty about whether the SocialFi narrative can maintain sufficient appeal. Compared to the performance of the Virtuals project in the fourth quarter of 2024, ZORA may lack the same freshness and impact.

Nevertheless, ZORA's various indicators are showing signs of recovery as the token price rises. Considering the forward-looking nature of the market, ZORA still has the potential to achieve further rise in the coming months.

Overall, although ZORA has recently risen significantly, it is still worth paying attention to its future development. A successful creator may be enough to ignite the next wave of excitement for ZORA.