90% of North American large company CFOs expect to use virtual currencies = Deloitte Q2 survey

## Trends in Cryptocurrency Adoption by CFOs in North America

According to a survey conducted by Deloitte, a global accounting firm, on July 31, targeting Chief Financial Officers (CFOs) of large enterprises in North America (North American CFO Signals survey), signs are emerging that the use of crypto assets (coin) by companies is nearing a turning point.

This survey was conducted from June 4 to 18, 2025, targeting 200 CFOs of North American companies with revenues exceeding $1 billion (approximately 150 billion yen), and it was revealed that 99% of the responding CFOs anticipate the "long-term use of virtual currencies in business."

In the next two years, 23% of CFOs responded that their finance departments plan to use virtual currency for investment or payment, with this percentage rising to nearly 40% among companies with revenues exceeding $10 billion (approximately 1.5 trillion yen).

Moreover, 15% of CFOs responded that the finance department is likely to invest in non-stablecoins represented by Bitcoin and Ethereum as part of their investment strategy within the next 24 months. CFOs of companies with revenues exceeding $10 billion are more aggressive, with 24% suggesting the possibility of investing in non-stablecoins within 2 years.

Deloitte pointed out that such virtual coins can help diversify an organization's investment portfolio and have the potential for significant price increases, which could greatly exceed the returns of other assets like government bonds.

use of stablecoin

Regarding the use of stablecoin for payments, 15% of CFOs responded that they are likely to adopt stablecoin as a payment method within two years, and this percentage rises to 24% among companies with revenues of $10 billion.

As a benefit of using stablecoins in transactions, 45% of CFOs cited enhanced protection of customer privacy, while 39% mentioned the facilitation of cross-border transactions.

Deloitte pointed out that the use of stablecoins, which can reduce costs and expedite payments, makes sense, especially for companies that operate internationally. They also added that stablecoins linked to the US dollar could serve as a hedge against fluctuations in exchange rates.

Supply Chain Management

The use of cryptocurrency beyond investment and payment has been most highly regarded for supply chain management and tracking.

Managing a supply chain involving numerous third parties and various payment points is complex, but the blockchain, which is the foundation of cryptocurrency, enables transaction transparency and rapid recording, streamlining tracking in complex supply chains. It also reduces discrepancies in payment information between buyers and sellers, achieving efficient payments.

More than half of the respondents (52%) expect to use non-stablecoin for supply chain tracking, while 48% expect to use stablecoins.

Concerns about cryptocurrency investments

As the biggest concern regarding cryptocurrency investment, 43% of CFOs cited price volatility. Deloitte commented, "Given that the value of cryptocurrencies like Bitcoin has fluctuated significantly in the past, this is not particularly surprising."

Other concerns included the complexity of accounting and management of virtual currencies (42%) and the lack of industry regulation (40%).

The background of this concern lies in the fact that the U.S. Securities and Exchange Commission (SEC) established a cryptocurrency task force in late January this year, which resulted in the withdrawal of previous guidance on the accounting treatment of cryptocurrencies, leading the Financial Accounting Standards Board (FASB) to revise its guidance on cryptocurrency accounting in March.

Progress of discussions within the company

It seems that discussions regarding the use of virtual currencies are becoming active in the companies targeted by the survey.

37% of CFOs have already held discussions with the board of directors, with 34% having talked with the corporate finance department and 41% with the Chief Information Officer (CIO). The percentage of CFOs who had the opportunity to discuss cryptocurrencies with banks and financial institutions rose to 34%.

Deloitte pointed out that only 2% of CFOs responded that they had not discussed virtual coins with major stakeholders. "This suggests that the turning point for companies in the use of virtual coins may not be far off," it concluded.