The Art of Community Management in Web3 Projects: Taking Monad as an Example

In the field of Web3, there are not many projects that truly take culture and community to the extreme. However, the community strategy of a certain project is exemplary and worth referencing for every entrepreneur. This article will explore seven key points of community management for this project: cultural tension, spiritual motivation, community culture guidelines, gamification mechanisms, localized offline activities, purification rituals, and user-centric management.

1. Create Unique Cultural Tension

The project is not limited to traditional technological narratives, but cleverly integrates internet culture into the brand and community's DNA. Taking purple as an example, it is not just the brand color of the project, but has evolved into a symbol of "everything can be integrated." This color unification conveys a clear message: within the ecosystem of this project, creativity, technology, and cultural expression can all find their place, and anything is possible.

2. Focus on Spiritual Motivation

Excellent community management focuses more on spiritual rewards rather than solely relying on token incentives to encourage user behavior. The project sees users voluntarily contributing ideas every day, and outstanding ideas receive official recognition and promotion. Despite the absence of monetary rewards, user participation is high because they crave recognition and a sense of involvement. This management approach not only fosters user loyalty but also continually stimulates the community's creativity and enthusiasm.

3. Provide Detailed Community Culture Guide

The project team provided new members with a detailed guide, which includes key information such as an overview of community activities and a member growth system. This "Bible-like" guide helps new users quickly understand and integrate into the project culture, enhancing their sense of identity and belonging to the project.

4. Introduction of Gamification Mechanisms

Through clever gamification design, the project transforms simple community interactions into an engaging gaming experience. Users can earn experience points by participating in activities, unlocking special characters. This mechanism stimulates users' motivation for continuous engagement, with new "achievements" waiting to be unlocked at every step, effectively enhancing user participation and interaction frequency.

5. Emphasize Offline Activities

A truly successful community should extend both online and offline. This project is not limited to traditional blockchain conferences but focuses more on organizing offline activities for local communities and developers. This strategy not only deepens the recognition of brand culture but also successfully brings together a group of loyal supporters.

6. Unique Community Purification Mechanism

The project holds a "purification ceremony" every Thursday to remove inactive members, keeping only the most actively participating users. This practice demonstrates the project's confidence in the community's activity level, while also fostering a highly active core discussion circle. New users will quickly be influenced by this strong community culture upon joining.

7. User-Centric Management Approach

The community managers of the project play a crucial role. They not only remain highly active on social media platforms but also frequently organize community interaction activities. This user-centered management approach allows the community to maintain vitality in various market environments, with the focus of discussions always revolving around the project itself rather than market fluctuations.

Overall, the community management strategy of this project demonstrates how to maximize culture and community power. By creating a unique culture, focusing on spiritual motivation, providing clear guidance, introducing gamification elements, valuing offline interactions, maintaining community vitality, and adopting a user-centered management approach, the project has successfully built a vibrant and cohesive Web3 community. These experiences are undoubtedly worth deep consideration and reference for other Web3 entrepreneurs.