Web3 Information Platform Kaito: Building an Innovative Content Incentive Ecosystem

Kaito is a Web3 information platform dedicated to solving the problem of information fragmentation in the cryptocurrency world. The platform collects and organizes data from various channels in real-time through a smart search engine and information network, transforming unstructured information into instant insights. Kaito was founded in 2022 and completed two rounds of financing in 2023, raising a total of $10.8 million.

Kaito Connect and Yaps Points System

Kaito has launched the Kaito Connect network and the Yaps points system to incentivize community participation and reward valuable information contributions. The Yaps program is the core incentive mechanism, encouraging users to post high-quality crypto-related content on social platforms. The system uses AI to assess post quality, interaction depth, and content relevance, rewarding genuine high-quality contributions. Participants are called "Yappers", and the points earned can be used to participate in reward distributions and gain eligibility for future airdrops.

Kaito has also built a content incentive and project selection mechanism through the Yapper leaderboard and Launchpad. The leaderboard includes an overall ranking, thematic rankings, and dedicated rankings for each project. The community can vote through the Launchpad to decide on new projects to be listed, and those holding Yap points or Smart Followers can participate.

Kaito Connect is an AI-based InfoFi information network that promotes information sharing and transparency. Any user can participate and share cryptocurrency-related information to receive corresponding value shares. The network includes four types of participants: creators, ordinary users, brands, and platforms, and aims to fairly distribute rewards among these four parties.

Yaps Acquisition Mechanism

The calculation of Yaps points takes into account factors such as posting frequency, interaction performance, content semantics, and originality. The main ways to earn Yaps points include:

1. Deep Interaction Strategy: Actively comment on the tweets of high-impact accounts to express your own views.

2. Write in-depth content: Focus on writing in-depth content for the projects on the weekly rankings, and @ the project parties and Kaito.

Kaito's voting mechanism revolves around the Yapper Launchpad, divided into Yapper voting and Holder voting. The system encourages long-term locking and stable support through time weighting and "holding scores."

Popular Activities

1. INFINEX: The event is held by season, with a total prize pool of approximately $6 million. Users participate in point competition through content creation and invitation mechanisms to earn rewards.

2. Huma Finance: The event is divided into three seasons, with a total prize pool of approximately $2.3 million. Participants need to produce high-quality Huma-related content on social media platforms.

3. Newton: The total prize pool for the activity is approximately 0.75% of the total supply of NEWT. Users can earn rewards through content creation, recommending Agents, and interacting with the community.

4. LOUD( has ended ): Attention value is obtained by users posting related content on social platforms. After the project was launched, the price soared, but subsequently experienced a significant correction.

Summary

Kaito provides KOLs with the opportunity to amplify their influence and earn revenue through its innovative information ecosystem, while also allowing project parties to more accurately identify key creators. Although ordinary users also have the opportunity to participate, the overall operational threshold is relatively high and requires continuous time investment to manage accounts. Compared to past methods of participating in single project testnets or trading to obtain airdrops, the Kaito model has higher costs and participation difficulty for retail investors, incentivizing long-term content creators more.