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According to 36Kr, on September 14, Naixue’s Tea launched the “Fantasy” Music Universe co-branded milk tea and peripheral products. This joint event marks the 22nd anniversary of the release of Jay Chou's second album. As soon as the related products were put on store menus, fans of Jay Chou quickly rushed to buy them. A cup of the joint products was almost "hard to find". After it went on sale today, Nayuki's tea shop The program was once so popular that it was impossible to order, and some stores put up "temporary business" notices at noon. This cooperation is not a direct cooperation between Nai Xue and Jay Chou. Careful consumers can find on the cup that the partner of this cooperation is a company called "Thin Box", which is a blockchain technology service provider whose main business is Helping entertainment creators create digital collections, and cooperated with Jay Chou's artist management company "Jewell Music" to create this "Fantasy" metaverse product. This time "Fantasy" is not simply about eating "emotional rice". The unique point of the joint event is that some metaverse elements are added. Nayuki has launched a co-branded milk tea key package this time, but this is not a physical key, but a "virtual ticket" that can be used to log into the thin box's "Fantasy Music Universe" with a redemption code, and the sale is limited to each person per day 2 sheets.