Yeezy Coin Overview

Image source: https://x.com/kanyewest/status/1958346810801697237

In August 2025, Kanye West officially launched Yeezy Coin (YZY) and its payment platform, YZY MONEY, on the Solana blockchain. Following the announcement, YZY’s market capitalization briefly soared to $3 billion, but by August 26, 2025, it had adjusted to around $560 million—reflecting a rapid decline in market enthusiasm and extreme price volatility.

Tokenomics and Vesting Structure

According to official data, YZY’s token allocation is as follows:

• Public Sale: 20%
• Liquidity Pool: 10%
• Yeezy Investments LLC: 30% (locked for 3 months, linearly released over 24 months)
• Team: 20% (locked for 6 months, linearly released over 24 months)
• Eco Development Fund: 20% (locked for 12 months, linearly released over 24 months)

Internal allocations account for approximately 70% of the supply, meaning regular investors hold a limited share in the short term. This concentration raises concerns over potential market manipulation and high levels of token centralization.

Official website: https://money.yeezy.com/

Ye Pay and YZY Card Features

Ye Pay provides low-fee payment processing, allowing merchants to accept both credit cards and cryptocurrency. The official store at yeezy.com already accepts crypto payments, with future plans to support direct YZY payments.

The YZY Card is a non-custodial debit card that can be used at millions of merchants globally for transactions in both YZY and USDC. Users can spend crypto directly without manually converting to fiat, streamlining decentralized payments.

Market Performance and Price Volatility

Since launch, YZY’s market cap has experienced intense swings: it initially spiked to $3 billion, but as of August 26, 2025, settled around $560 million. This sharp correction illustrates the short-lived speculative surge driven by celebrity influence and market excitement, while exposing investors to heightened price risk.

Insider Holdings and Risk Factors

Roughly 94% of YZY is held by insiders, with 87% concentrated in multi-signature wallets. Some wallets acquired tokens early and sold near peak prices, increasing the risk of market manipulation and investment uncertainty.

Key Points for Investors

• Celebrity-driven hype can trigger sharp, short-term price swings.
• High insider allocation limits liquidity, making prices vulnerable to whale activity.
• The real-world adoption of payment utilities will drive long-term value.

Summary

Yeezy Coin combines celebrity branding, payment innovation, and decentralized finance concepts. However, investors should focus on risks from token concentration and price volatility, carefully weigh market enthusiasm against real-world use cases, and make prudent investment decisions.