JuCoin established its European headquarters in Crypto Valley, Switzerland on August 5, 2025.

According to the latest news from CoinVoice, JuCoin will establish its European headquarters in Crypto Valley, Switzerland, on August 5, 2025, as reported by APnews. JuCoin stated that the choice of Zug as the location for its European headquarters is due to Switzerland's regulatory transparency and innovative inclusiveness in the global encryption field. This region is also the birthplace of industry pioneers such as Ethereum and Bitcoin Suisse, and is known as "Crypto Valley."

It is reported that JuCoin has completed the formation of its first local team, which includes professionals from marketing, community, customer support, and business development, and plans to expand to a scale of 100 people by the end of 2025, with a priority on hiring local talent. In terms of compliance, JuCoin has officially applied for the EU MiCA (Markets in Crypto-Assets Regulation) license.

Unlike traditional trading platforms, JuCoin emphasizes a "service-driven" positioning, building differentiated competitiveness through a diverse ecosystem. "Our goal is not only to provide trading tools but also to build a secure, usable, and sustainable encryption service network for European users," said JuCoin's European COO Hugo Teo. This launch in Europe also marks the official entry of a full line of ecosystem products, including JuChain (underlying blockchain infrastructure), JuChat (social platform), JuGame (chain game entertainment), and JuOne (hardware devices) into the European market.