The evolution of the digital age is fundamentally changing our relationship with personal data. In the Web2 era, every click, purchase, and browse was used to build our user profiles, while we had no control over that data. However, the arrival of Web3 is disrupting this situation.

In this new era, we are no longer passive data providers, but have become the true masters of our data. The key to this transformation lies in a seemingly simple operation: connecting a digital wallet.

Every time we connect our wallet, we are creating and enriching our "on-chain persona". This process records our blockchain usage habits, commonly used applications, activity level, NFT collection tendencies, and our participation in DeFi, gaming, or social domains. This information collectively forms a comprehensive user profile, all built upon our real behaviors, free from the manipulation of any centralized entity.

WalletConnect technology plays a key role in this process, helping users consolidate scattered behavioral data into a complete on-chain identity. This identity does not rely on a specific wallet or exchange, but rather authentically reflects the user's footprint in the Web3 world.

In this new data ecosystem, WCT (WalletConnect Token) has emerged as an important tool for activating and managing personal data. Through WCT, users can autonomously decide whether to authorize projects to access their preference data, participate in on-chain precise advertising based on personal profiles, and even set conditions to sell some personal data.

This mechanism transforms user profiles on the blockchain from fragmented information snippets into manageable and tradable digital assets. Users can not only actively define their data content but also autonomously decide how their data is used and monetized. This marks the beginning of a whole new era of data sovereignty, where users will truly control their identity and value in the digital world.

This significant breakthrough in Web3 technology not only gives new meaning to personal data but also opens up new possibilities for the data economy. As this field continues to develop, we can expect to see more innovative data applications and business models emerging, which will further promote the prosperity of the digital economy and the protection of personal data rights.