Challenges and Reflections on Community Building by Crypto Project Parties

Recently, many emerging cryptocurrency projects are facing a common challenge: their tokens immediately drop in value after being launched. This phenomenon has sparked deep reflection on the community building strategies of the project party.

To alleviate the selling pressure during the initial launch phase, some project parties have adopted measures such as advance control of supply and mandatory staking lock-ups. However, these practices reflect the project party's mentality of equating their own community with potential sell orders. This raises the question: why does a community that has been built with so much effort ultimately become a factor that suppresses the price of the coin?

In fact, many project parties have a distorted understanding of community building. They often see the community as a necessary condition for listing on exchanges, rather than as the cornerstone of the project's long-term development. This has turned community building into a game of pursuing numerical growth, rapidly attracting users through various task platforms and marketing tools.

Although this rapid expansion strategy can achieve specific goals in the short term, it also buries potential risks. It mainly attracts users who seek short-term profits, known as "撸毛党", rather than genuine long-term supporters who recognize the project's value. When the token is officially issued, these users will naturally choose to cash out immediately.

Fundamentally, the problem lies in the project party's positioning and operational approach towards the community. When community members are regarded as data contributors rather than value co-creators, the relationship between both parties becomes a short-term exchange of interests. The project party pays out tokens as the cost of data collection, while users view the tokens they receive as rewards that can be liquidated at any time.

To reverse this situation, the project party needs to reevaluate the essence of community building. A truly valuable community should be composed of members who identify with the project vision and are willing to participate and contribute in the long term. This requires the project party to invest more effort in disseminating core concepts and designing meaningful participation mechanisms, rather than simply relying on short-term incentives.

Only when community members truly become supporters and co-builders of the project, rather than merely task completers, can the community transform from a potential source of selling pressure into a driving force for the project's long-term development. This requires the project party to make fundamental changes in its community building strategy in order to create a healthier and more sustainable ecosystem.