Can the Line ecosystem take over the TG ecosystem?

Introduction

Recently, Line announced a mainnet merger with the Korean public chain Klaytn, a strategic move that indicates Line will actively layout in the Web3 field. Reflecting on the rise of the Telegram ecosystem, it successfully attracted numerous Web3 projects and users with its large user base and mini-program platform, becoming an important bridge connecting Web2 and Web3. Now, Line also possesses similar development conditions and is expected to foster new Web3 phenomenal projects in the Asian market, injecting new vitality into the field.

The merger between Line and Klaytn will bring technological innovation and changes in governance structure, issuing a new unified token and building an integrated network across Ethereum and Cosmos. This collaboration not only accelerates the development of Web3 technology but also reflects the deep cooperation among Asian tech giants in the blockchain field, bringing more innovative opportunities to the entire industry. Therefore, Line has the potential to become a new engine driving the development of Web3, continuing the success story of the Telegram ecosystem.

TG Ecosystem Review

The rapid development of the TG ecosystem has not only attracted widespread attention in the Web3 field but also injected new vitality into the industry with its unique advantages and innovative models. The successful listing of multiple projects, especially those that have been listed on mainstream trading platforms and have seen their market value rise rapidly, has not only validated the commercial potential of the TG ecosystem but also attracted a large number of new users into the Web3 world.

The TG ecosystem has achieved remarkable results by mid-year mainly due to its large user base and efficient communication mechanism. As a communication giant with 900 million users, Telegram's launch of mini-programs and bot development features has provided users with a brand new service experience. These mini-programs not only can replace most website functions, support seamless authorization and integrated payment, but also greatly enrich user interaction methods through customized features such as automatic news delivery, information services, and popular mini-games.

In addition, Telegram has developed its own blockchain, supporting convenient on-chain transactions, further lowering the barrier for users to enter Web3. This "traffic + payment" model has allowed Telegram to rapidly develop in the Web3 field, becoming a bridge connecting Web2 and Web3.

In this process, several projects within the TG ecosystem stand out particularly. For example, some gaming projects have rapidly attracted a large number of users through simple operation methods and a fission mechanism, successfully guiding them to engage in on-chain interactions, achieving a transition from Web2 users to Web3 users. These projects have not only succeeded within the TG ecosystem, but also experienced a rapid increase in market value after going public, demonstrating strong market appeal and commercial value.

Other projects enhance players' understanding and recognition of virtual currency through unique game backgrounds and management elements, while effectively directing traffic to their own social media channels by combining task systems with video tasks, further expanding the influence of the TG ecosystem.

The success of these projects has not only brought a lot of fresh blood to the TG ecosystem but also provided new ideas and models for the development of the Web3 field. They demonstrate that through gamification and socialization, it is possible to effectively attract and convert Web2 users, while also showcasing the application potential of blockchain technology in non-financial fields such as gaming and socializing.

As the TG ecosystem continues to mature and improve, more application scenarios and business models will be explored and realized in the future. From the current development trend, the TG ecosystem will not only continue to delve into the fields of gaming and social interaction, but may also further expand into multiple domains such as finance, education, and business, ultimately forming a diversified and open Web3 ecosystem. With more innovative projects joining and user participation, the TG ecosystem is expected to become an important force driving the development of the Web3 industry.

Introduction to Line

Line is a widely popular messaging app in Asia, especially in Japan. As of 2024, Line has 95 million monthly active users in Japan, covering over 68% of the total population of Japan. This app provides messaging and calling services, while also offering many unique features such as stickers. Businesses can set up official accounts on Line, and some even sell their own stickers to support marketing activities.

LINE also has a status update feature, including a function similar to social media stories and a share button. In addition, the app offers a payment feature called "LINE Pay," which allows users to transfer money to each other and make payments in stores.

From 2015 to 2024, Line's monthly active users grew from 58 million to 95 million. Among the active users, the male and female user ratio is 52.5% and 47.5% respectively. The age distribution ranges from 8.3% for those aged 15 to 19 to 31.4% for those aged 50 and above, which is highly representative of the Japanese population.

Line is not only popular among young people in Japan, but is also widely used by people of all ages, becoming an important communication tool to connect friends, family, and colleagues.

One unique aspect of Line is that over 3 million Line accounts in Japan are owned by companies. Businesses can apply to set up a business account, which can be used once approved. As the number of business accounts increases, Line has become an alternative to marketing tools such as email, providing many advantages for companies. It is free to use, and businesses can send coupons to customers and even conduct surveys. Compared to email, Line has a higher average open rate and click-through rate.

In 2020, the Japanese health department collaborated with Line to conduct a nationwide survey on COVID-19, sending health questionnaires to Line users through official accounts.

Today, Line has become one of the most valuable brand tools in Japan. For companies looking to expand into the Japanese market, creating an official Line account is a choice worth considering.

Current Status of Line Mini App

The Line Mini App, as an innovative service on the Line platform, has become an important tool for enterprises' digital transformation, especially popular in Japan and Taiwan. It allows businesses to publish web services directly on the Line platform, enabling users to enjoy convenient services without downloading additional applications. Thanks to Line's large user base, companies can reach a huge potential customer group, while the integration of payment functions enhances shopping convenience.

With the impact of the pandemic, consumers are increasingly inclined towards planned purchases, which requires businesses to adapt to changes through digital means. The Line Mini App has thus become a key tool for connecting online and offline ( OMO ), supporting functions such as online ordering, reservations, and queue management, helping businesses improve service visibility and user engagement. Although in Taiwan, the development of the Line Mini App has not yet been fully opened, certified partners can apply in advance, and once development is completed, it must pass an audit before being published.

Currently, the Line Mini App is widely used in industries such as dining, education, healthcare, beauty, and retail. With its convenient user experience and strong backend support, it helps businesses stand out in a highly competitive market. With technological advancements and market openness, it is expected that the Line Mini App will play a greater role in promoting the integration of online and offline.

In addition, as market acceptance increases, the number of Line Mini Apps is growing rapidly. Some companies have launched no-code development platforms, further lowering the technical barriers, allowing more small and medium-sized enterprises to easily create and manage their own Line Mini Apps. It is expected that in the future, Line Mini Apps will play a greater role in e-commerce and online services, and may even drive Line to become a super app, providing users with comprehensive lifestyle services. This trend not only provides businesses with new customer touchpoints but also brings consumers a richer and more convenient service experience.

Introduction to the Korean Public Chain Klaytn

Klaytn is a blockchain platform launched by Kakao's subsidiary, a South Korean internet giant, aimed at promoting the widespread adoption of blockchain technology through high performance, scalability, and reliability. Klaytn adopts a Proof of Stake ( PoS ) consensus mechanism, which accelerates transaction speed and confirmation time while maintaining efficient system operation.

Klaytn's main feature is the integration of the advantages of public and private blockchains, providing an efficient and secure environment. This unique combination allows Klaytn to support a large number of transactions and users while maintaining low processing times and costs, which is crucial for business applications that require handling high-frequency large-scale transactions. In addition, Klaytn supports smart contracts, enabling developers to build various decentralized applications (dApp) on the platform to meet the needs of different industries and scenarios.

Klaytn provides an accessible and user-friendly development environment, allowing newcomers to blockchain technology to easily build and deploy applications. Through a platform similar to web services, Klaytn simplifies the process of creating new blockchain environments, reducing the technical burden on developers. This design is particularly appealing to developers transitioning from centralized applications to decentralized applications, as it lowers the entry barrier and accelerates the realization of innovative applications.

Klaytn's native cryptocurrency KLAY plays multiple roles within the system. As a means of payment, KLAY is used in applications built on Klaytn, while also being distributed as rewards to developers who contribute to the platform. Additionally, KLAY is a popular choice among cryptocurrency traders and investors.

An important milestone in the development of Klaytn is the merger with Finschia, leading to the birth of the new mainnet Kaia. Kaia combines the technological advantages of Klaytn and Finschia, aiming to create the largest Web3 ecosystem in Asia. The native token of the new mainnet, KAIA, not only symbolizes the merger of the two platforms but also represents a commitment to partners and the community, with the intention of bringing all parties together in a unified ecosystem.

The launch of Kaia signifies the rise of a network centered around cooperation, innovation, and users, which will simplify the user experience and promote the widespread adoption and application of blockchain technology globally. Kaia's vision is to make blockchain technology easy to use and accessible to everyone, regardless of their background or experience. This vision is guided by its core values—community, sustainability, and simplicity—principles that guide Kaia in nurturing partnerships, engaging with the community, and driving the process of blockchain adoption.

Kaia's network structure is divided into three logical subnets:

1. Core Unit Network (CCN): consists of core units (CC) responsible for transaction validation, execution, and block creation.

2. Endpoint Node Network ( ENN ): Composed of endpoint nodes ( EN ) that handle RPC API requests and process service chain data.

3. Service Chain Network ( SCN ): An auxiliary blockchain independently operated by dApp, connected to the main chain through EN.

Line and Klaytn Public Chain Merger

Klaytn and Line's public blockchain Finschia have merged to create a new blockchain ecosystem called Kaia. This merger marks the deep collaboration between two major tech giants in Asia in the blockchain field, aiming to promote the development and application of Web3 technology.

Background

Klaytn is a blockchain platform launched by South Korean internet giant Kakao, aimed at providing a high-performance, scalable, and secure blockchain environment. Finschia, on the other hand, is a blockchain platform launched by Line, inheriting the vision of Line's blockchain and committed to promoting the adoption of public blockchains and Web3 technology. The merger of the two platforms is not only a technical integration but also a deep strategic collaboration, aiming to create a leading Web3 ecosystem in Asia.

Merge Advantages

1. Technical Integration: Kaia combines the technological advantages of Klaytn and Finschia to provide a high-performance blockchain network. It supports EVM and CosmWasm, enabling developers to build applications on a platform compatible with various blockchain technologies.

2. User Base: The merged Kaia will integrate the advantages of Klaytn and KakaoTalk, as well as Finschia and Line, boasting a potential user base of over 250 million, providing a large user foundation for blockchain applications.

3. Ecosystem Expansion: Kaia will promote ecosystem expansion in collaboration with partners in Japan, South Korea, and Southeast Asia in the areas of physical asset tokenization ( RWA ), GameFi, and DeFi, further enriching the Kaia ecosystem and attracting more developers and projects to join.

4. Governance Structure: The Kaia plan expands the governance structure to include 100 leading global enterprises, achieving permissionless verification and enhancing the decentralization and security of the system.

Merging Impact

The merged Kaia is expected to have a profound impact on the Web3 industry. It