The upgrade of the trading platform brand and the vigorous development of the business go hand in hand.

A well-known cryptocurrency trading platform recently released its transparency report for May 2025. Data shows that, in the context of rising market confidence and gradually clarifying cryptocurrency policies, the platform has made significant progress on several key indicators, solidifying its position as a leading global trading platform.

Trading volume and user base both grew, platform activity reached a new high

In May 2025, the platform's total trading volume achieved significant year-on-year growth, with the daily trading volume for both spot and contract businesses reaching historical highs. In particular, contract trading showed outstanding performance, with its proportion continuing to rise, becoming the main driver of the platform's trading activity. Currently, the platform ranks second globally in 24-hour spot trading volume, further solidifying its market leadership position. In terms of user growth, the platform has surpassed 27 million registered users, showing strong growth momentum, reflecting the continuous enhancement of brand influence and market penetration.

The platform's financial products have also achieved remarkable growth. Among them, Yubibao now supports nearly a thousand types of cryptocurrencies, managing funds close to 2 billion USD; dual currency investment currently supports 60 types of cryptocurrencies, becoming one of the most popular structured financial products in the market.

In addition, the platform's long-term investment in user protection, system stability, and compliant operations has been widely recognized, and it has won the "Best Cryptocurrency Exchange of 2025" award.

New Domain and Logo Launched, Strengthening Global Brand Image

On May 19, the platform officially launched its new international domain name and simultaneously released a new logo, marking the accelerated advancement of its global branding strategy. This upgrade aims to unify the platform's visual identity system, enhance brand recognition and user trust, and is also an important step towards its strategic goal of becoming the "next-generation super unicorn exchange."

The global site and all locally licensed platforms under the platform have now unified their branding with a new logo, achieving a cohesive global brand presentation and further consolidating its professional image and international influence as a top-tier exchange.

The product matrix has been comprehensively expanded, and user participation and capital scale have risen together.

In May, the platform's continuous innovation in its product system drove a comprehensive leap in the overall ecosystem. The heavyweight return of the Launchpad project ignited the market, with the first phase of the project raising over 93,800%, attracting 35,000 participants and a subscription amount of 656 million USD. The number of new products launched focusing on Meme asset trading has reached hundreds, with a total airdrop reward of one million USD and a trading volume surpassing several billion USD. Other product lines such as Launchpool, HODLer Airdrop, and CandyDrop have also achieved significant results, showcasing the platform's leading advantage in product innovation and user attraction.

Asset transparency and compliance layout are equally important, with a reserve ratio as high as 128.57%

In terms of asset security, as of May 2025, the total value of reserves on the platform reached $10.865 billion, with an overall reserve ratio of 128.57%, far exceeding the industry benchmark of 100%. The reserve ratios for core assets such as BTC, ETH, and USDT all exceed 100%, with the BTC reserve ratio reaching as high as 137.69%.

In terms of compliance, the platform's entities have obtained a VASP license in Dubai, allowing them to provide cryptocurrency trading services to institutional investors, qualified investors, and retail users, marking a further deepening of their global compliance strategy.

Accelerate brand cross-industry integration and build diverse interactive scenarios in Web3

In May, the platform continued to deepen Web3 community building and brand cross-border layout globally. The platform held a sports-themed event in Dubai, creating a new social interaction scenario for the industry; conducted in-depth exchanges with global KOLs at Inter Milan's home ground; during Bitcoin Pizza Day, the platform paid tribute to crypto history by giving away customized pizzas; at the F1 Monaco Grand Prix, platform executives attended a co-branding event to expand the brand's international influence. In addition, the first round of the NFT series launched in collaboration with a famous F1 team saw over one million pieces minted, attracting more than 200,000 users and showcasing the immense potential of the integration between sports and crypto.

Promote educational research and social responsibility, highlighting the comprehensive influence of the platform

In May, the platform continued to make efforts in both education popularization and social responsibility. The platform released educational content and courses covering popular topics such as DeFi, RWA, and AI, helping users systematically enhance their understanding; the research institute deepened its policy interpretation and market analysis, strengthening professional insights into key areas such as Meme, public chains, and ETFs. At the same time, the platform also initiated a public welfare campaign in São Paulo, Brazil, calling for an end to animal testing and promoting the global dissemination of animal welfare and ethical awareness, demonstrating its ongoing commitment to sustainable values.

Starting from Renewal, Accelerating Towards the Leader Role

The platform's performance in May 2025 demonstrates its coordinated advancement across multiple dimensions such as globalization strategy, product ecosystem, asset security, and brand building. The release of the new domain name, new logo, and new vision not only marks a new starting point for the platform but also highlights its strategic positioning in continuously leading industry innovation and regulated development.

Standing at the new starting point of the twelfth anniversary, the platform will continue to focus on technology, base itself on compliance, and be user-oriented, working hand in hand with global users and ecological partners, moving towards a more open, trustworthy, and sustainable Web3 future.