How does Web3 University link cognition, talent, and assets through education?

The latest episode of "Entrepreneurship Web 3.0" invites Yang Jun, the founder of 3.0 Global Research Institute and the president of Hong Kong Web 3 University, to explore how Web 3 education empowers industry development, assists Web 2 companies in their transformation, and helps individuals integrate into Web 3.

Yang Jun worked for 8 years in a traditional enterprise management consulting company, involved in areas such as strategic transformation, organizational processes, and human resources. After the blockchain boom in 2018, he entered the Web3 industry and founded the Global Blockchain Leaders Program, nurturing a group of Web3 entrepreneurs around the world. In January 2025, he officially established Web3 University in Hong Kong, positioning it as the "McKinsey" of the Web3 industry, focusing on enterprise management consulting and education based in Hong Kong.

Regarding why to choose the education sector, Yang Jun stated that his experience at Huobi University made him see the value of education: it is not about making money, but about shaping the brand, empowering entrepreneurs and technical talents, and promoting the globalization of projects. This original intention led him to decide to establish Web3 University, aiming to be the "McKinsey" of Web3, helping the industry establish cognition, cultivate talents, and link assets through systematic education and consulting.

When discussing the similarities and differences between Web3 education and traditional education, Yang Jun believes that Web3 education must first address the cognitive issue, shifting learners from "unrelated to themselves" to "definitely related to the future." Web3 education also requires an open mindset and a practice-oriented approach. The commonality is that both rely on systematic learning. The goal of Web3 University is to help Web2 users and enterprises understand and apply Web3 through systematic courses, lowering the cognitive threshold.

Regarding the common misconceptions about Web3 education, Yang Jun pointed out that many people believe Web3 is just about speculating on coins, Bitcoin, or opportunities for getting rich quickly. The key to enlightenment is to change the perception, allowing students to transition from "unrelated" to "related". Web3 University conducts enlightenment through reverse thinking, foundational courses, and practical guidance.

For Web2 companies transitioning to Web3, Yang Jun suggests that the first step is education and learning, but a full-scale transformation should not be conducted hastily. Key actions include localized innovation, team learning, and understanding basic terminology. Web3 University aids companies in comprehending application scenarios in tracks like RWA through case-based teaching, thus avoiding a blind all-in approach.

Yang Jun believes that Hong Kong is an ideal foothold for Web3, with advantages in policy, talent, and compliance. The Web3 University program combines resources from universities and industry experts to carry out study tours and practical training, helping mainland enterprises and individuals integrate into Web3.

For young people who want to enter Web3, Yang Jun suggests starting with learning, choosing reliable teams, and accumulating experience from basic positions. He emphasizes not to go all in on projects or pursue quick riches, but to proceed steadily, learn industry trends, and participate in practical operations.

In the next three years, the core plan of Web3 University is to deepen education and build a physical university for Web3. This specifically includes establishing an expert think tank, building a physical university within 3-5 years, and reducing the "cognitive tax" through popularizing courses and high-end training.

Yang Jun finally shared a life insight: "As heaven maintains vigor through movement, a gentleman should constantly strive for self-improvement; as earth's condition is receptive devotion, a gentleman should carry out his virtues with great integrity." He believes that Web3 is not a shortcut to wealth, but an ecosystem that requires learning, deep cultivation, and compliance. He hopes everyone will not chase trends, but grow steadily, matching their cognition with wealth.