Analysis of the Meme Track: From Viral Spread to Ecological Stronghold

Summary

This article explores the current state and development characteristics of the Meme sector in 2024, mainly covering the popularity trends of Meme coins, the rise of platforms, dissemination methods, and market strategies. The main points are as follows:

• The Meme Coin Craze and Propagation Model: In 2024, Meme Coins are expected to experience cyclical peaks, especially at the beginning of the year and in the second quarter. Meme propagation resembles an infectious disease, rapidly spreading through social media and communities, usually showing exponential growth.

• The rise of Meme platforms: Memecoin Launchpads are an important innovation in this round, simplifying the creation and trading of Meme coins, attracting a large number of users. Each platform has its own characteristics in terms of user base, revenue, and ecosystem support.

• Market Liquidity and Strategy: Memes are seen as pioneers in the development of major blockchain ecosystems, attracting market attention and funds to promote subsequent ecological development. Investment strategies mainly involve grasping the leading coins, trading volume, and market sentiment.

• Future Outlook of Meme: With liquidity easing, direct participation from officials, and the addition of VC investments, the Meme coin market is expected to continue its explosion in the second half of 2024, with more professional and transparent Meme gameplay anticipated.

New Features of This Round of Meme Track

continues to be hot and shows periodicity.

Unlike previous phases of Meme trends, the popularity of Meme coins in this cycle has reached an unprecedented height, especially from February to April of this year.

Whether multiple popular coins average a 6-fold increase in a week, or certain tokens continuously break the record for the shortest time to go live on trading platforms, they all convey a message to investors: the Meme frenzy is back.

The spread of internet memes has many similarities with the spread of infectious diseases. Like viruses, memes rely on "hosts"—that is, users' sharing and dissemination—to spread rapidly. Once a meme enters a popular social network, it can quickly spread to a large number of users by "infecting" them, especially when it triggers strong emotional reactions or possesses easily imitable elements. The ordi at the beginning of 2024 and the sol Meme craze in the second quarter both reflect this characteristic.

The spread of memes typically exhibits characteristics of exponential growth; initially, only a few people are exposed to the meme, but it can rapidly disseminate to a large audience in a short period of time. Additionally, meme propagation is also influenced by network nodes—similar to super-spreaders of infectious diseases, certain users with a large following can significantly accelerate the spread of memes, thereby expanding their reach.

The rise of Meme platforms is a significant feature of this round.

Memecoin Launchpads are a significant feature of the current rise of the Meme sector, such as emerging Memecoin launch platforms. During this cycle, Memecoin platforms have attracted a large number of users by simplifying the creation and trading processes of Memecoins and achieving seamless integration with mainstream blockchains. They each have their own characteristics in terms of user targeting, daily issuance quantity, returns, project success rates, ecosystem integration, marketing, and community participation.

With the continuous development of the cryptocurrency industry, the Memecoin sector is filled with opportunities and challenges, making innovation particularly important. The key to the success of Memecoin platforms lies in creating products with unique selling points, combining cultural trends with technological innovation.

Target Users

From the perspective of the user base of two typical Meme platforms, the early platforms primarily targeted Western audiences, while the other platform was more popular in Asia. At the same time, the latter combined the team's marketing on social media, showing a more prominent performance on specific chains.

Platform Revenue & Expenses

A certain platform was launched later, but as of the end of August, its revenue was approximately 567K, issuing about 7500 Memcoins per day. Another platform generates around 7000 coins daily, which is not much different from the former. Both platforms charge a 1% transaction fee.

Ecological Supporting Conditions

A platform belongs to third-party development, initially launched on a certain chain, and later integrated into other chains. In contrast, another platform primarily operates on a specific blockchain, supported by its payment system ###, which has a large number of users paying with USDT ( and exchange infrastructure.

)# Other Meme Platform Situations

In addition to the two platforms mentioned above, there are various Launchpads for different niche tracks, such as launch platforms based on the AI field, exclusive launch platforms on specific chains, and launch platforms for specific ecosystems.

The main supported public chains and their functionalities vary.

Typical Launchpad Performance Analysis

The performance of a certain platform outperforms most Meme Launchpads.

The founder of the platform pointed out that although the Meme coin market is still in its infancy, the chain it operates on is implementing a long-term strategy, focusing on building a solid infrastructure and continuously optimizing the user experience to meet the needs of different users.

The founder mentioned that the platform serves as a Meme launching platform for its chain, and together with the payment network and DEFI layer, it builds a three-layer system, of which the platform is an important part:

1. A widely recognized stablecoin payment network that has surpassed certain mainstream public chains in daily income, becoming a leading stablecoin payment platform.
2. The DeFi layer provides stable investment returns.
3. Meme Launch Platform, which combines mature DeFi technology and blockchain performance, focuses on high-risk, high-return investment opportunities.

The platform has the following advantages:

1. Strong team: Deep understanding of the Meme market, capable of accurately capturing investor needs and predicting potential user groups, ensuring leading product quality.
2. Liquidity Support: The underlying blockchain platform has issued over $60 billion in stablecoins, with more than 2 million active users daily, far exceeding certain mainstream public chains. The large user base and high trading volume provide strong liquidity for the Meme market.
3. Community Support: The strong community support, especially from Asia, has laid a solid user base for it.

With the continuous launch of the platform's tokens, the number of active addresses on its chain reached 1.9 million in August, while the number of active addresses on a certain mainstream public chain was 1.09 million, demonstrating the obvious advantage of this chain in this field.

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) Meme Ecosystem and Liquidity

Meme's performance in this round has been particularly eye-catching, capturing a significant amount of market attention. One of its biggest characteristics is that various market participants have combined liquidity with the Meme ecosystem, using Meme to activate and lead market enthusiasm, liquidity, and the front line of the ecosystem. This is mainly reflected in the following two aspects:

• Memes have been regarded as the "stronghold" for ecological development by major public chains and project parties. This is one of the biggest changes in this round. From the beginning, when certain chain founders wore specific outfits, to recent platforms, and specific tracks of certain projects, none has been without Memes leading the way. Memes are equivalent to hook products in the web2 product matrix. They can take the lead in the market and settle funds through Memes, which will later be absorbed by basic infrastructures in the ecosystem, such as DeFi and lending products. Attracting funds through Memes and then launching utility-based products is one of the strategic paths for ecological parties and project parties in this round of development.

• The time difference in dissemination provides liquidity with flow time. There is a time difference between the traditional outsider's perception and web3. A small number of people have entered the cryptocurrency circle, and the first thing they encounter is the high-yield wealth myth of the Meme sector. High volatility means they have the potential to achieve high returns in a short period. Retail investors who can enter the circle may be attracted by this opportunity for quick wealth, and many Meme coins are priced lower compared to Bitcoin, allowing retail investors to purchase a large number of tokens with relatively small investment amounts. For retail investors with limited budgets, this low barrier to entry is more appealing.

Meme as a case study for ecological liquidity strategies.

As mentioned above, this round of Memes has been regarded as the vanguard of liquidity by major chains, project parties, and ecological parties, with many cases. For example:

• Certain Chain: Specific Token. The background is the official foundation of that chain, with a well-known wallet's parent company participating in the launch of the Meme. Although there wasn't much disclosure in the early stages, the driving force behind it is the chain and its related parties. This token, combined with KOL round financing and promotion, achieved about 40 times returns on the first day of trading on the exchange.

• Certain Chain: Multiple Tokens. The number of Meme issuances on this chain is truly countless. Among them, a certain token that became popular in February to March 2024 is the most representative. In its early development, this token was originally a community Meme project, completely 100% Meme in nature. As its specific attributes became more prominent, it was later endowed with utility by the official APP, serving as a tip token for a certain social platform, but still retaining its Meme attributes. This is equivalent to 80% Meme attributes + 20% utility attributes. Not to mention the subsequent support from related platforms and various ecosystems on this chain for this token.

There are many other cases as well, listed as follows:

• Certain Chain: Announced a specific funding of 10 million USD in June 2024
• Certain Chain: Multiple tokens. The Meme liquidity strategy of this chain is primarily issued in the first half of 2024, supported by the official foundation.
• Certain Chain: The launched Meme Season is for specific projects. Starting in June.
• Certain chain: Meme logo represents a specific token.

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Distribution of Main Types of Meme Projects in 2024

) Dealer Coin

The feature is that the pool is large and the price movement is extremely fast. The capacity for investment is not only large but also highly leveraged. However, the high market value often makes it difficult for people to enter at once.

Hot Current Affairs Coin

Current events, such as the hot topics surrounding certain highly followed individuals, often have corresponding meme coins that can be found on the blockchain. However, this type of meme coin can also experience price fluctuations due to various news.

Community Coin

Such community tokens are a type of meme that offers high odds, but also has a high failure rate. The high odds are due to the fact that these types of tokens often have a long bottoming period, allowing for the accumulation of cheap chips. However, due to a lack of scarcity, they can easily fail. Whether the token's avatar is eye-catching is the first point, but more importantly, the community atmosphere.

In addition, community-type meme coins slowly gather retail consensus in a favorable market environment, driving prices up gradually. However, when the market environment is poor, due to factors such as the dispersion of many chips held, the decline can happen the fastest.

Celebrity Coin

Celebrity coins have recently become a trend on certain blockchains, but most celebrities are not interested in long-term management of their tokens; many are just a temporary fad. However, if a celebrity with a significant external following is willing to manage it, the token has great potential. Currently, the most successful celebrity coin is a certain token, promoted by a well-known individual who has millions of fans, actively interacting with industry insiders and engaging with community members, which has allowed the hype to continue for such a long time.

other

In addition to the above, there are certainly many types of hot meme coins, such as tokens launched by certain teams, or tokens rumored to be introduced by a foundation to revitalize a certain blockchain, all of which have achieved such high market values thanks to the involvement of legitimate teams behind them. Moreover, among the meme coins of a certain blockchain, the token with the highest market value, which also serves as a barometer for meme coins on that blockchain, is the most challenging to classify. It was born as a community coin but later gained the attention of capital, thus surging to become the strongest asset in this round of the bull market for meme coins.

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