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Marathon Digital Hits 50,000 BTC Milestone, Strengthens Position in Bitcoin Mining
Marathon Digital Holdings (MARA) has reached a major landmark in its Bitcoin accumulation strategy, officially crossing the 50,000 BTC threshold. As of June 30, the company held 49,940 BTC — now rounded to 50,000 — with an estimated market value of $5.3 to $5.5 billion. This achievement cements MARA as the second-largest public holder of Bitcoin, just behind MicroStrategy.
Holding Strong Amid Production Slowdown
Despite a dip in mining output last month, Marathon’s long-term vision remains clear.
This approach mirrors a broader trend among miners who are increasingly holding onto their BTC rather than selling. As a result, liquid Bitcoin supplies on exchanges continue to drop, potentially fueling future price increases.
Scaling Up Hashrate and Energy Efficiency
Marathon is pushing ahead with plans to boost its mining capabilities and operational efficiency.
This vertically integrated approach enables Marathon to better manage energy costs and optimize profitability as it scales.
Long-Term Strategy and Market Impact
Marathon’s three-pronged strategy — holding Bitcoin, expanding hashrate, and securing low-cost energy — reflects a strong conviction in Bitcoin’s long-term value.
Marathon isn’t just stacking coins — it’s executing a calculated strategy that blends capacity growth with financial discipline. Even as June’s production took a hit, the company’s sights remain set on long-term success. With a target of 75 EH/s by December and substantial energy infrastructure in place, Marathon appears well-positioned to thrive in the evolving Bitcoin landscape.